How People Read Ceros Experience
NN Group Full Report: How People Read Online: The Eyetracking Evidence
In today’s attention economy, getting noticed is just the beginning. Holding attention requires a clear understanding of how people actually read and process information online.
Join Ceros for a live webinar with Kate Moran, VP of Content & Research at Nielsen Norman Group (NN/g), as she shares findings from NN/g’s landmark research on how users read digital content. Grounded in years of eye-tracking studies and usability testing, this research reveals real-world patterns in how people consume information—from scanning and skipping to how layout and formatting impact comprehension.
In this session, we’ll cover:
The research methods behind NN/g’s findings, including eye-tracking and usability testing
Key takeaways about how users read online content—and common misconceptions
Bonus: A first look at a newly visualized version of NN/g’s How People Read Online report
Whether you write, design, or structure digital content, you’ll leave with practical, research-backed insights to help you communicate more clearly and effectively in an online environment.
