Next up in the designer interview series is Senior Graphic Designer and longtime community member, Leandro Castro!
Here’s what he has to share:
Job Title
Senior Graphic Designer
Company
Arrow Electronics
How long have you been a Studio user?
I’ve been using Ceros since 2017. Over the past eight years, I’ve transitioned through different roles and organizations, but I’ve been fortunate to consistently work with creative teams that embraced Ceros as a key tool in their marketing and design efforts.
What types of content are you creating in Studio?
I’m currently developing a concept for a partnership landing page, which I hope to bring to life in the coming months. In previous projects, I’ve designed interactive infographics and eBooks aimed at educating audiences about the features and solutions offered by a former cybersecurity company, highlighting how these tools positively impacted the cybersecurity industry.
Where do you look for inspiration when working a project?
I enjoy exploring Ceros Inspire templates to discover fresh ideas for animations and interactive elements. For design research, illustration styles, and layout inspiration, I often turn to Pinterest. I also browse quite a bit on Awwwards.com to find creative examples of engaging interactions and digital experiences.
What are the first steps in your creative process when starting a Ceros project?
As a designer, I’m always excited to jump into Ceros Studio—but I begin by aligning with stakeholders on the project’s goals and identifying the key content that needs to be included.
Once I have a clear understanding of the project objectives and content flow, I conduct a multi-level visual audit. This includes exploring how the design can align with our brand guidelines, how certain content can be brought to life through interactivity, and how the overall structure will be built within Ceros Studio.
For the initial creative execution, I develop visual assets using tools like Figma, Photoshop, and Illustrator, depending on the scale and needs of the project. One all assets are imported, everything else is done in the Studio.
What is your favorite interaction or animation style to use in Studio?
With so many great options available, it’s tough to choose just one! For the "Interact" features, I’ve always been a big fan of the "Group-Based Visibility" click actions. The “Show Target(s) & Hide Others” function is especially useful for creating interactive elements like tabbed content or navigation menus.
When it comes to animation styles, I’ve frequently used the “Attention Seekers – Spin” effect to add subtle micro animations. It’s a simple touch that can bring a polished, sophisticated feel to various design elements at different speeds and rotation directions.
What advice would you give to a brand new Studio user?
As a hands-on learner, my top recommendation is to explore the courses available on Ceros Educate. It’s a great starting point for learning the basics and getting familiar with key features and techniques within the Studio. I also highly encourage attending live sessions—they’re not only valuable for real-time Q&As but also help foster a sense of community and shared support.
Once you're comfortable with the fundamentals, try experimenting on your own. Play around with different interactions, animations, and object states to better understand the platform’s capabilities.
And the best part? If you ever hit a roadblock or need help with a feature, the Ceros Support team is always ready to assist.