When designing digital experiences, your call to action (CTA) should be easy to identify, consistent, and visually significant. This article highlights how clarity in value propositions and limiting choices (per Hick’s Law) can reduce decision paralysis and increase user follow-through.
Some key takeaways:
Stick to one primary CTA and repeat it throughout the experience so users can act when they’re ready.
Avoid mixing multiple different CTAs, which can dilute your main goal.
Use content and storytelling to guide users toward the CTA, and rely on design principles like contrast, whitespace, and clear signifiers (buttons, arrows, symbols) to make it stand out.
In short: keep your CTAs focused, clear, and visually prioritized. ✨
Read the full article here: UX Best Practices: How to Use Calls to Action