We just launched something new: The Engagement Principles, a video series hosted by Ceros CEO Alison Lange Engel that dives into what it really means to connect with today’s audiences.
The first episode, “Break Through The Noise With Market Category Creation” features Jessica Shapiro, CMO at LiveRamp, sharing how brands can break through the noise by tapping into the power of storytelling, bold positioning, and—most notably—creating entirely new market categories.
From building trust with audiences to rethinking how we define success, Jessica breaks down how LiveRamp established “data collaboration” as a category, and why standing for something new might be the most effective way to stand out.
👉 Watch Episode 1 below, then let’s open it up:
Have you seen examples of successful category creation in your own industry?
What does it take to get people to actually pay attention?
How are you helping your brand cut through the noise?
Drop your thoughts 👇