Use the Settings Panel in each Editor experience to add information that helps search engines more easily find your content. This article is a great place to start if you’re new to Editor and are thinking about how you can incorporate it into your SEO strategy.
To access this panel, open an experience in Editor and click the Settings gear in the top right-hand corner. The Settings panel contains two sections - Experience settings, and SEO.
Experience Settings
In the Experience settings tab, there are a few fields:
Experience Title does two things:
It displays the title in your Ceros Admin so it’s easy to find when you have multiple experiences.
It creates the first part of your site’s Page Title, which also displays in search engine results and at the top of your web browser.
Your title should be brief, and descriptive, and include any target keywords you’re trying to rank for with the page. For example, if your experience is about prom dresses, a title like “Cute Prom Dresses” would be an appropriate page title.
Experience URL tells the internet where visitors can find your site. It is automatically added to the end of your project URL and applied even if you’re using a vanity domain.
This bit of text can contain hyphens and numbers, but should not contain any spaces or special characters. You can also add keywords about your experience here; just separate each word with a hyphen.
SEO
This tab contains options and fields that let you define what search engines will see when they index the content of your Editor experiences. The information you provide here will directly impact the search rankings for your standalone Editor content.
Enable SEO for both published experience and embeds
With this option enabled, all instances of the published experience, either standalone or embedded on another site, will be indexed by search engines. This SEO option is enabled by default.
Enable SEO for embeds only
This option will tell search engines to ignore the experience unless it is embedded on another site.
Disable SEO
If this content is for internal use only and you don’t want search engines to index it, select this option. This will tell search engines to ignore the experience completely.
Title Keywords & Meta Description
The Title Keywords and Meta Description are indexed and displayed in search results on Google and other search engines. They provide a brief teaser to let visitors determine whether your content is what they’re looking for.
Canonical URLs signal to search engines a firm hint as to which URL a page’s contents should be credited. The Canonical URL is located in the <head> of a web document and looks something like this:
Copy
<link rel=canonical href=http://example.com/page.html/>NoScript HTML
Every Ceros experience has NoScript HTML automatically generated from the text content and image alt-text tags you include in Editor. If you prefer to create a more structured, tagged version of your HTML content, you can override the default NoScript HTML in this field.
The content that you put in the NoScript HTML box will be presented to search engines as an alternative version to your main Editor experience. Use standard HTML markup on your content, then simply copy and paste it into this field. An easy way to do this is to do the following:
Publish and view your experience
Open Developer Tools/View Source
Copy the automatically generated “NoScript”
Paste it into your favorite HTML editor, and mark it up as you see fit
Note: Custom NoScript HTML must be representative of your Editor experience. Search engines will penalize your ranking if your NoScript content if it’s different from what’s in your experience.